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Introducing Sony FE 20-70mm F4 G

January 23, 2023 98

Sony FE 20-70mm F4 G | Compact, lightweight standard zoom

This versatile, high-performance E-mount lens offers a zoom range that extends from ultra-wide 20 mm to 70 mm in a compact, lightweight model that has been painstakingly designed with no compromises in...

Introducing Sony FE 24–70 mm F2.8 GM II

May 05, 2022 93

Next-generation G Master standard zoom

Sony’s latest lens technology brings you the world’s smallest and lightest * F2.8 G Master standard zoom lens that offers maximum mobility for both still and movies. The two XA elements and two Super ED glass elements offer...

Introducing Sony FE PZ 16-35mm F4 G

April 16, 2022 118

Ultra-light, versatile wide-angle power zoom

Sony’s vast expertise brings you the world’s lightest full-frame F4 wide-angle power-zoom lens, giving today’s content creators refined imagery, expression and control. A new power-zoom system in a compact lens is...

Alpha 7 IV full-frame hybrid camera

December 22, 2021 147

α7 IV Beyond basic. For a new generation of imagemakers.

The Alpha 7 IV is a true hybrid model designed to achieve outstanding operability and reliability not only as a dedicated still camera but also as a dedicated movie camera.

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Sony ZV-E10 Capture more of your world

August 08, 2021 144

Introducing vlog camera Sony ZV-E10

Designed for creative vloggers who aspire to an artistic look, the ZV-E10 takes care of the nuts and bolts of video production. Create a stunning vlog by taking advantage of interchangeable lenses, the large APS-C sensor, the...