Advanced Media Trading is adapting and incorporating crucial elements from the environmental, social, and governance (ESG) criteria into its organizational chart and mission statement in recognition and pursuit of the UAE’s commitment to sustainability and tolerance, and towards realization of the UN Sustainable Development Goals (SDGs).
Our Corporate Social Responsibility Department is re-envisioning and restructuring Advanced Media Trading (AMT) to encompass and improve upon the principles of the Triple Bottom Line of Sustainability or the Three Ps (People, Planet and Prosperity) hereafter known as the AMT of Social Responsibility to accommodate and advance initiatives and activities that would cement its reputation as a pioneer and member of the community. The principal aim of this department is to pay it forward, build lasting partnerships, and serve as an example for small and medium enterprises towards realizing these goals for the sake of our people, planet, and mutual prosperity. The AMT of Social Responsibility will serve as a blueprint for all future decisions inside and outside Advanced Media Trading.
Acknowledgement
We are invested in creating a culture that celebrates accomplishments, recognizes high performing teams, and validates individual efforts, where each employee feels heard, valued, and appreciated. Acknowledgment leads to a greater sense of purpose, belonging and satisfaction.
Mindfulness
We are committed to ensuring the complete physical, mental, and social well-being of each employee. Mindfulness practices reduce stress and anxiety, increase compassion, enhance creativity, and focus, and build resilience consequently improving overall health.
Trust
We are determined to create an environment that encourages open and honest dialogue and communication in line with our core values and goals. Trust overcomes resistance to change and leads to greater teamwork and loyalty.
Awareness
We recognize and accept our shared responsibility and obligation in protecting the environment and promoting a sustainable development of the planet for future generations. Awareness is an imperative first step towards informing, engaging, and involving our community and beyond.
Minimalism
We understand that overconsumption and mindless accumulation have gravely endangered our natural resources and pose an existentialist threat to the future of our planet, and we commit to reduce, reuse, recycle and recover. Minimalism embraces intentionality, quality recourse and sustainability.
Technology Transfer
We value and support innovation and research that contribute towards sustainable development, improvement of living conditions and environmental protection, and we aim to facilitate the spread of this knowledge. Technology Transfer assists the equal access and dissemination of effective new skills and practices across all societies.
Accountability
We recognize and accept our shared responsibility and obligation in protecting the environment and promoting a sustainable development of the planet for future generations. Awareness is an imperative first step towards informing, engaging, and involving our community and beyond.
Mentorship
We understand that overconsumption and mindless accumulation have gravely endangered our natural resources and pose an existentialist threat to the future of our planet, and we commit to reduce, reuse, recycle and recover. Minimalism embraces intentionality, quality recourse and sustainability.
Transparency
We value and support innovation and research that contribute towards sustainable development, improvement of living conditions and environmental protection, and we aim to facilitate the spread of this knowledge. Technology Transfer assists the equal access and dissemination of effective new skills and practices across all societies.
On World Environment Day 2023, Advanced Media joined the UAE Alliance for Climate Action (UACA), an alliance of stakeholders to increase momentum of Paris-aligned targets and see greater collaboration, tailored for the UAE by Emirates Nature-WWF and endorsed by the UAE Ministry of Climate Change and Environment.
On Transport Day during COP28, Advanced Media joined the UACA’s Road2.0 pilot program with the goal to support the UAE in reducing emissions linked to the transport sector and to accelerate the transition to green road transport alternatives through early and tangible action from organizations across the UAE transport ecosystem by integrating Zero Emission Vehicles (ZEVs).
Addressing target 13.2: Integrate climate change measures into national policies, strategies, and planning.
Advanced Media and DHL Express have partnered to reduce carbon emissions using DHL’s GoGreen Plus service. This service, part of DHL plan to reach net-zero emissions by 2050, allows Advanced Media to cut emissions by 10% through Sustainable Aviation Fuel (SAF). DHL’s Sustainable Aviation Fuel, a renewable fuel sourced from sustainable materials, replaces traditional jet fuel to lower aviation carbon footprints and advance net-zero goals. DHL will provide support with emission reduction reports, verified by an independent organization.
Addressing target 7.2: Increase Global Percentage of Renewable Energy
Advanced Media has partnered with The Waste Lab, a women- owned, UAE-based, and impact-driven startup, to tackle the issues around food loss and waste and to raise awareness within the community together - through nature-based composting and repurposing solutions - for the benefit of the local soil, food and environment.
Annually, the UAE disposes 3.27 million tonnes of food which end up in landfills, equivalent to the weight of 6.5 Burj Khalifas. This comes at a total cost of Dhs13bn per year.
Addressing target 12.3: By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses.
On World Environment Day 2022, Advanced Media announced its partnership with UAE-based electronic waste management company, eFate. E-waste is considered the fastest-growing waste stream in the world and 83 percent of electronic waste is not recycled. On average, a UAE resident generates 17.2 kg of e-waste annually. It is estimated in 2030 the annual amount of e-waste will surpass the weight of 148 Burj Khalifas.
Find out more by visiting: https://www.amt.tv/e-waste-recycling
Addressing target 12.5: by 2030, substantially reduce waste generation through prevention, reduction, recycling, and reuse.
In March 2022, on its 20th Anniversary, Advanced Media Trading announced that it would be offering an annual scholarship of 50,000 dirhams to three prospective students pursuing a Bachelor’s degree in Film at SAE, provided they meet a specific admission criteria.
Eligible students will also have to undergo an interview in order to determine their level of experience, film literacy and passion to pursue the degree and a career in the film industry. Find out more by visiting: dubai.sae.edu
Addressing target 4.3: By 2030, ensure equal access for all women and men to affordable and quality technical, vocational, and tertiary education, including university.
Advanced Media has committed to reducing unnecessary use of single-use plastic and paper. Recycling stations have been placed around the Showroom and Warehouse/Service Center to recycle more efficiently and properly. Ecofriendly, biodegradable, and quality alternatives have been introduced to minimalize the effects of our consumption on the environment and the community. Further steps have also been taken to educate the employees and customers on the importance of supporting creative local initiatives aimed at protecting the environment.
Addressing target 13.3: Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
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